Cold outbound
People who hand out work. Property managers, general contractors and adjusters, worked in sequence from a list built and verified for the campaign.
Deliverability is the product.
Everything else is copy.
Cold outbound to the people who hand out work, plus lifecycle mail to the list you already own.
- Audit your domains and lists
- See the warm-up plan per segment
- Get a written estimate next day
Trusted by teams like yours
Ridgeline ROOFING Copperline Plumbing Co. DELTA AIR & HEAT Summit EXTERIORS TrueNorth RESTORATION IRONCLAD ROOFING
What kills a cold campaign
The domain your invoices go out on is the one the campaign would burn.
The list came off a scraper, so half of it bounces before anyone reads a word.
The open rate looks healthy and nobody has replied in weeks.
A reply lands on Tuesday and gets answered on Thursday, if it gets answered.
Cold, warm, and gone quiet.
Three lists, one sending stack.
Lifecycle
The list you already own. Past customers, expired maintenance plans, everyone who once asked for a price. Mail they opted into, sent on a schedule.
Quote follow-up
Estimates that went quiet. The jobs nobody chased. We ask the one question that gets an answer, and hand the live ones to the phones.
We could describe the sending stack.
One real run says more.
- 4.88% Replied, cold B2B, Jun 26 – Jul 16
- 3 Opportunities out of that one run
- $4,398 Booked on day one
1,500 emails, four angles. Two of them worked.
B2B · roofing contractors · SC, NC, AL, GA
| Sequence | Contacts | Replies |
|---|---|---|
| GA-roofing | 163 | 5 3.1% |
| NC-roofing | 144 | 10 6.9% |
| SC-roofing | 50 | 3 6% |
| AL-roofing | 32 | 1 3.1% |
Two of these four barely cleared 3%.
We left them in. Run four angles, two work, move the budget into those. An agency that shows you only the 6.9% campaign is showing you a slide.
Nothing goes out from your own domain.
- Dedicated domains
- Bought for the campaign. Yours never sends, so it cannot be burned.
- Authentication before anything else
- SPF, DKIM and DMARC set properly, checked before the first message.
- Inboxes warmed
- Two to three weeks of warm-up before a single prospect is contacted.
- Volume capped per inbox
- Less than most agencies will sell you. That cap is the whole point.
- No tracking pixels
- They are a spam signal, and the number they return is fiction anyway.
- Lists verified twice
- Built to segment, then checked again, so the bounce rate stays boring.
After the send
A reply is only worth what happens next.
Most agencies stop at the send and forward you the thread. Ours goes to the same floor that runs the phones, on the day it arrives.
- Answered the same day by an agent on your account, not by an autoresponder.
- Qualified on the phone when it is worth a call, because the floor is already there.
- In your CRM if you want it. HubSpot, Pipedrive or GoHighLevel.
Nothing sends until the plumbing is right.
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Infrastructure
Dedicated domains, authentication set, inboxes warmed before anyone is contacted.
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List
Built to segment and verified twice, whether that is adjusters or your own customers.
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Copy
A named storm, a named ZIP and one question. No merge-tag theatre.
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Replies
Routed to our own call center the same day, and answered by a person.
The first send date is agreed on the scope call, once the warm-up is actually done.
Questions
Why is open rate zero?
We switch the tracking pixels off. They are a strong spam signal, and Apple Mail Privacy and corporate scanners make the number meaningless anyway. We steer on replies.
Will this burn my domain?
It cannot, because we do not send from it. Campaigns run on dedicated domains bought for the purpose.
How much volume?
Less than most agencies sell, and capped per inbox. The best sequence in the run above started 144 contacts and returned 6.9%.
Who answers the replies?
Our own call center, the same day. You get the thread and the outcome rather than a forwarded inbox nobody owns.
B2B or homeowners?
Both, but they are different jobs. Cold email works on B2B: property managers, GCs, adjusters. For homeowners it works as lifecycle mail to a list you already own.
Is there a contract?
Month to month, no annual lock-in. The estimate is scoped in writing within one business day of the call.
Send us your list.
We will tell you what it can carry.
On a scope call we audit the domains and the list, show you the warm-up plan per segment, and put the estimate in writing. Nothing sends before you have seen it.