Writing on lead-gen,
economics, and roofing.
We write when something is worth writing. No filler, no AI sludge, no "10 ways to grow your roofing business." Just the math and the operations behind decisions roofers actually have to make.
Recent posts.
How Roofing Contractors Should Actually Think About Cost-Per-Acquisition
CPL is a vanity metric. Cost-per-acquired-customer is what makes or breaks a roofing operation. Here is the right way to model it.
Read →The 5-Minute Rule: How Callback Speed Decides Whether a Roofing Lead Closes
Harvard Business Review benchmarked it, contractor data confirms it: leads contacted in under 5 minutes are 21x more likely to convert. Here is what that means for roofers.
Read →Exclusive vs. Shared Roofing Leads: Why the Marketplace Model Costs You Closes
A breakdown of why exclusive lead generation outperforms shared marketplaces like Angi, HomeAdvisor and Modernize for roofing contractors — with the math behind it.
Read →Book a 15-minute call.
We'll check which trades and markets we can fill for you, walk through real verified leads, and you decide. No marketing to run, no leads shared with anyone else.