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Notes from the floor: what we see running call center, email, AI search and lead-gen campaigns.

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3 min read

The 5-Minute Rule: How Callback Speed Decides Whether a Roofing Lead Closes

Harvard Business Review benchmarked it, contractor data confirms it: leads contacted in under 5 minutes are 21x more likely to convert. Here is what that means for roofers.

BT BoomReach Team Editorial

How Roofing Contractors Should Actually Think About Cost-Per-Acquisition

CPL is a vanity metric. Cost-per-acquired-customer is what makes or breaks a roofing operation. Here is the right way to model it.

3 min read

Exclusive vs. Shared Roofing Leads: Why the Marketplace Model Costs You Closes

A breakdown of why exclusive lead generation outperforms shared marketplaces like Angi, HomeAdvisor and Modernize for roofing contractors, with the math behind it.

4 min read

Compare how the work gets done

Side-by-side breakdowns of our model against the alternative you are probably running today.

All comparisons
3 min read

BoomReach vs Lead Marketplaces: Exclusive Leads or Shared Ones

Angi, HomeAdvisor and Modernize sell the same homeowner to several contractors. We sell a lead once. Here is what changes on your side when the exclusivity does.

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