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The pipeline

From ad click to your phone in under 5 minutes.

A roofing lead is only valuable while it is hot. The longer it sits, the colder it gets — and every other contractor and aggregator is fighting for the same second. Our entire pipeline exists to win that second.

3 min
Form submit → first dial
1:1
Lead-to-contractor ratio
$299
Pilot, money-back
Step by step

Six steps. We run five. You run one.

From paid ad to closed roof, top to bottom. You only enter the timeline at step five — everything before that is on us.

  1. 01

    Paid traffic to high-intent homeowners

    We run

    Facebook and Meta ads, Google Search, YouTube and display — targeted by state, claim activity, roof age signals, and homeowner intent. Separate creatives per vertical: storm, re-roof, repair, commercial.

  2. 02

    BoomReach landing + intake form

    We run

    Every click lands on our funnel — not yours — so we can A/B test without touching your brand. The intake form asks the qualifying questions: project type, timeline, decision-maker, insurance status.

  3. 03

    3-minute callback by a human SDR

    We run

    The intake fires a Slack page and a ringer in our dialer. An SDR picks up within 3 minutes 80% of the time, under 4 minutes on average. We confirm intent, verify the project, and tell the homeowner one contractor will call shortly.

  4. 04

    Hot handoff to you

    We run

    The qualified lead lands in your inbox, SMS, or contractor portal — with the full call recording, qualification notes, exclusivity tag, and a unique lead ID. You see who is on the other end before you dial.

  5. 05

    You call back and close

    You run

    The homeowner is expecting you. Their call recording is in your hand. The lead is locked to your account forever. You quote, schedule, close.

  6. 06

    QA, replace, learn

    We run

    If anything is off — wrong number, not a homeowner, project changed — flag it within 48 hours and we replace the lead free. Every flag retrains the qualification. Quality improves week over week.

Division of labour

You take the appointment.
We do everything before that.

We run

  • Ad creative + media buying on Facebook, Google, YouTube, display
  • Landing pages and intake forms with per-vertical creative
  • Tracking, attribution, fraud filters against bot and form-stuffing
  • Live qualification calls by a US-based SDR team
  • Lead routing + delivery via email, SMS, webhook, or CRM
  • Quality assurance with replacement / refund on flagged leads

You run

  • The first contractor call — usually within 60 minutes of handoff
  • The inspection and on-site quote
  • The close — your sales process, your pricing
  • The fulfilment — your crew, your warranty

If your close rate is healthy on warm callbacks, BoomReach math works. If it is not, BoomReach will not fix it — fix the sales process first.

What a lead looks like

Open the handoff.
This is what you see.

Every lead arrives with everything you need to call back informed and confident. No "name + phone + good luck."

  • Homeowner contact and property address
  • Project vertical, timeline and budget signal
  • Insurance status and adjuster info, if applicable
  • Full audio recording of the qualifying call
  • Transcribed call notes and qualification flags
  • Lead ID, source channel, exclusivity stamp
Example handoff 100% exclusive
Property Atlanta, GA
Project Storm damage / insurance claim
Qualified Verified homeowner · Insurance approved · Ready to schedule
Source Paid traffic → BoomReach intake → 3-min callback
Recording 02:14
Common questions

How the pipeline holds up in edge cases.

What if a lead is bad / not a real homeowner?

Flag it within 48 hours through the contractor portal or email. We replace it free or refund the slot, your choice. We use the same flag to retrain the qualification.

How is the 3-minute SLA measured?

From the moment the form is submitted on our landing to the first dial. Tracked per lead. If we miss the SLA, you see it in the lead notes and we tag it as "delayed callback" so you know what you are getting.

Can I limit the type of leads I receive?

Yes. Per-vertical filters: storm damage, re-roof, repair, commercial. You can also exclude zip codes you do not service and set a maximum daily lead cap.

Ready to plug in?

Pilot the pipeline. $299. Money-back.

Five exclusive leads delivered with full recordings and 3-minute callback SLA. If you do not love them, you get your money back.

Start your pilot How it works